Friday, 15 September 2017
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Nissan virtual and augmented reality experience highlights the rogue suv’s intelligent safety shield
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Broght the female element to Star Wars there a rebel in all of us three females and one man-jun ergo lots of female figures in Star Wars this year
Females represented in most of their trailers
Using trailers to promote help for medical foundations Philippines-helping raise money for a hospital-benefits star wars during Christmas time
story of group of girl rebel is advertised in movie theatres
Nissans five global brands, Duracell…
Daleki name of the person who formulated the model of the big six
Synergy story spectacle sequels
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Disney was very strategic about how they staggered their trailers for The Force Awakens. They first aired two teaser length previews that focused heavily upon symbols from the old movies like X-Wings and Tie-fighters to let old school fans know that these would, in fact, be Star Wars movies set in the familiar, beloved universe.
Description
60–100% Fresh. Films with a score of 60% or higher that do not meet the requirements for the "Certified Fresh" seal.
0–59% Rotten. Films with a score of 0–59% receive this seal.
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Write about two thirds of a page in answer to the exam question
The Lego movie add break was a further step in bewitching people to become more and more interested in the upcoming film. The add break gave most people a preview of what they should be expecting humour wise and also what kind of nostalgia would be triggered by seeing such character screen. The add break only helped improve the marketability of the film as people who had not gotten the message that this new film aimed at any possible audience was coming out and coming to bring a wave of nostalgia with it. The add break was able to reach at an international audience (UK) as well as touch the millions of Americans who have first been pitched the idea to.
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Disney was very strategic about how they staggered their trailers for The Force Awakens. They first aired two teaser length previews that focused heavily upon symbols from the old movies like X-Wings and Tie-fighters to let old school fans know that these would, in fact, be Star Wars movies set in the familiar, beloved universe.
The Star Wars team marketed their movie by strategically releasing it during events such as Monday Night football. This brought in lots more money to ABC (channel owned by Disney) This resulted in a social media burst which only benefited the movie’s overall popularity.
What did that lead to:
-enhance of the movie’s digital marketing
-earning a 93% rating on Rotten Tomatoes.
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**The Tomatometer rating represents the percentage of professional critic reviews that are positive for a given film or television show.
Description
70–100% Certified Fresh. Wide-release films with a score of 75% or higher that are reviewed by at least 80 critics, of which 5 are "Top Critics" are given this seal. The "Certified Fresh" seal remains until the score drops below 70%. Films with limited releases only require 40 reviews (including 5 from "Top Critics") to qualify for this seal.
60–100% Fresh. Films with a score of 60% or higher that do not meet the requirements for the "Certified Fresh" seal.
0–59% Rotten. Films with a score of 0–59% receive this seal.
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Write about two thirds of a page in answer to the exam question
Evaluate the impact of media ownership on the media texts which get produced
The lego movie idea was fist pitched Daniel Lin who had thought of the concept since 2008. He's idea needed to ensure to companies such as Warner Bros that it would not only be a promotional tool for lego but would actually benefit the production company when putting out a movie entirely based on a toy company. Christopher Miller and Phil Lord carried on Lin’s suggestion and pitched the idea later on during the production of 21 Jump Street and after Warner Brothers finally came to accepted producing the movie. They were able to promote it in numerous ways, creating an accessible platform for the animated film using the motto “The nobody who saved everybody”.
Producing big hitting box office movies, WB had the potential to take the Lego movie above and beyond. The Lego movie also furthered WB to an extent as it was a key player in WB’s move to taking on the world of animation. What Warner was accomplishing was benefiting and the film but the company itself as the bigger the company the the higher the movie revenue, which in the end comes back to profit WB pictures.
The release of DVDs and BlueRay discs were only a small portion of what they were able to do for the film, being a big successful company. The releasing of the Lego movie video game already targeted a potential audience that they could add in to their targeted audience as they are able to expand their field of projection and get more viewers and ratings. They are able to reach for the non cinema going video game players. By also being named most powerful brand in the World before Apple, meant that lego had been revolutionising the world. This was only good publicity for the Lego movie as they could accredit themselves some of that success since their film had been released a year earlier reopening people’s minds when it comes to their childhood which is summed up as ‘shared childhood experiences’. Whole family viewings and theatrical releases of the film really boosted its popularity as the marketing strategy to target everyone really created a sense of unity within every age group.Using vertical integration, WB and LEGO was able to give new sensations and create new memories or perhaps create a sense of reminiscence with the older generation. Once again, the Lego movie is hitting every target but also elevating the movies name in the industry.
The Lego movie add break was a further step in bewitching people to become more and more interested in the upcoming film. The add break gave most people a preview of what they should be expecting humour wise and also what kind of nostalgia would be triggered by seeing such character screen. The add break only helped improve the marketability of the film as people who had not gotten the message that this new film aimed at any possible audience was coming out and coming to bring a wave of nostalgia with it. The add break was able to reach at an international audience (UK) as well as touch the millions of Americans who have first been pitched the idea to.
Warner Brother knew that being the Lego movie’s distributor would bring a whole new focus to the movie as a major animated production but the success exceeded the conglomerate’s expectations as the revenue and popularity of the production was of $60,000,000 during the first week itself. This proved the success of the film and of the Production company as they were almost able to equalise their distribution cost in less than a fortnight.
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Today in class we did extended our knowledge and understanding of our Disney case study using a "fill the gaps" format of test (Which is below). The idea of completing such excursive was very useful as it helped engrave the answers and facts of the case study into my memory even further.
1.Murdoch turned a single Australian newspaper he inherited from his father at the age of 21 into one of the world's largest news and film empires.
2.Disney is buying Fox's film and television studios, as well as its 39% stake in satellite broadcaster Sky. Fox will form a news-focused company with its remaining assets.
3. .Murdoch said the break-up makes sense amid new threats from online advertising and competitors who are streaming entertainment into homes via the internet. Andrew Neil states that the break-up of Murdoch's dynasty is a testament to the power of the disruptors (Netflix, Amazon, Google, Apple and their streaming services) so that even Fox, an $80 billion dollar company, cannot withstand the trend. Disney knows that even it is not big enough to secure its ambitions to stream entertainment, so it is acquiring the assets of Fox, so that it can combine all its assets, allowing it to go head to head with the boys from silicon valley.
4. For Andrew Neil, this changes the future of the TV industry: he wonders what chance C4, C5, even ITV will have? How can even the BBC compete when Netflix will spend $8 billion on content, twice the BBC's total income.
5. Disney will scoop up Fox's movie and television studios, regional sports network and international holdings, among other investments. The move adds to Disney’s back catalogue high-grossing films such as the original Star Wars movies, the Marvel superhero pictures, Avatar and Deadpool, as well as TV hits such as Modern Family and The Simpsons.
6. The deal includes FX and National Geographic cable channels, and Fox's regional sports network in the US.The purchase also extends Disney’s global reach, adding media company Star India and Fox's interests in Sky plc and Tata Sky.
7. The new owner will also get majority control of the video streaming service hulu, which is also partially owned by Comcast and Time Warner.
8. Why does the new owner want them? Disney already owns a vast array of news, film and leisure companies. But the media landscape is changing as technology companies like Amazon and Netflix attract customers to new ways of viewing. The new owner is investing heavily in online streaming platforms, as a way to counter a downturn in its pay-TV business and threats from these new rivals.
9. What is Fox keeping?
KEY MEDIA CONCEPTS: THE FILM INDUSTRY
Written exam : you answer one question from a choice of two, about the film industry.
In Section B, we investigate the institutions and audiences of Hollywood and the British film industry. Students develop case studies on individual films and production companies that produce or distribute films in the UK, the US and globally.
June 2015
To what extent does media ownership have an impact on the successful distribution of media products in the media are that you have studied?
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
January 2013
In Section B, we investigate the institutions and audiences of Hollywood and the British film industry. Students develop case studies on individual films and production companies that produce or distribute films in the UK, the US and globally.
AUDIENCES & INSTITUTIONS: THE FILM INDUSTRY
Answer the question below in relation to the film industry, making detailed reference to examples from your case study material to support the points made in your answer. (The following exam questions relate to the OCR specification)
June 2017
The exam question was on marketing and distribution. Examiner's report below:
The exam question was on marketing and distribution. Examiner's report below:
June 2015
To what extent does media ownership have an impact on the successful distribution of media products in the media are that you have studied?
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
January 2013
What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
June 2012
"Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
Good notes.
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