Saturday, 16 December 2017

Reflection: additional scene

Wanting to add a supplemental scene to our film,  we decided to go off script and create a scene we felt may be beneficial to our film.  We decided to film a scene were Eve finds herself in a argument with her precious doll. This scene was based around the idea of Eve being in an unhealthy cycle of arguing with her doll and brutalising her.

The audience  was made to understand that Eve's way of lashing out of her doll was to show how her opioids  are beneficial to keeping her state of mind passive. In this scene we used our school playground to represent Eve treating her doll as if it was a child. Our first though was to use this as the park scene, however we felt that this would be slightly unrealistic and unprofessional as we didn't want to leave the audience feeling slightly confused.
However in this time we were able to work on ideas on how Elizabeth and Eve can interact to show the audience how intense their bond is.

Even if this was not a successful shoot we were able to learn that have a high quality production you need to;

-have an idea that fits in with all the others
-be sure you spent more time elaborating your plot rather than filming different shots
-manage time frames and use them to do other creative things relating to your film (when you are unsure of what step to take next)
...

Personally I'm quite glad we had this issue in the earlier stages of creating our production as we can avoid making another error as a team.

Friday, 8 December 2017

My Target Audience & How I Engaged Them



My Target Audience & How I Engaged  Them

Who Is My Target Audience: Action Steps
 To make sure I reached my target audience's satisfaction levels, I had to create an audience engagement profile. This was to know who they were, what they were interested in, why they wanted such a thing and where they most likely to hang out. It was also about environmental factors such as age ethnicity and social class. 
In my investigation I looked how brands are a key part of my audience's life. For example,Looking at  Bauer Media, NME and SkyI saw how they were able to define their audiences. Moreover, I looked into my audience's interest to find out what pleases them cinematically and how I could achieve such a result.

I had to investigate:


Who is my primary target audience? 

Our target audience is teenagers and young adults from the Occidental world which we want to appeal to using our intrepid thriller genre and our storyline. They will range from the age of 15-25 which we feel is the perfect age gap to create a bond between the film's characters and the viewers.

What kind of films and television are they likely to prefer?

Our audience would be interested in TV reality type of shows and the everyday American series which would feature on Netflix and other types of streaming networks.  Films such as November criminals and NERVE can definitely be apart of our audiences 'watchlist' as these movies are targeted towards our audiences preferences nowadays. We feel that we can relate to our audience's needs as our age gap fits into our target market's. This will ensure us being able to provide the best possible final outcome to suit our needs which, in most part are our audiences.
                    

3.What platforms do they choose to watch films and where are they
 likely to see information about films?

Our audiences will mostly to hear and learn about our film from their favourite social media platforms such as Twitter, Instagram, Facebook etc. This will give the audience a chance to entice their thoughts about the film to their friends and peer groups around them. The typical teenage/young adults platform nowadays will go out to the movie theatre as social outings. This sort of gathering definitely conforms to our audiences' preferences as they like to be quite active and sociable.



     4. What brands do they prefer? 

Proceeding with some research, I came to a conclusion that brands such as Urban outfitters,  Pret A Manger, and social media platform such as twitter, Facebook, Instagram etc. Were most likely to feature on our target audience's life. Personally I am a fan of all these brands but I do have individual preferences and so do they. They will be taken into account as our audience consists of a multitude of people classed into these rather restrained categories. 


5. What makes my film stand out from the competition?

When Eve, a teenager, loses her mother, she lashes out at her friends for being unsupportive. Eve is prescribed opioids to help her cope but soon becomes addicted. Confiding in her online blog, she reveals her inner rage as she nurses disturbing vindictive  tendencies and confides in her only remaining friend, her doll, Elizabeth.

The USP-unique selling point is key to making our film stand from the rest of the competition as we are able to stand out and provide a platform never been covered before by others.

6
. Why should my audience watch my film? For example:  Total Film / Empire / Cinema Scope / Slant / Sight and Sound says: Most powerful psychological thriller since Don't Look Now!

My film is a great combination of thrill and entertainment, our special features added such as the opioids addiction and the psychopathic character that is Eve, create a real sense of reality for the viewers. The character's soft spot for these painkillers just make her more human as we are aware that the path to mental destruction can come easy with any type of abuse.

Time spent understanding my audience has helped me create a profile of my ideal audience member. This information was then useful when I created my marketing and distribution strategy.






Friday, 1 December 2017

Construction: recording and editing the party scene

Construction: recording and editing the party scene




We used a  canon 750 camera to get the best quality of shot possible. The camera was placed on a tripod to stabilise the establishing shot. We then took the camera off the tripod and made the main character hold it to create a point  of view shot to create a real sense of movement and to make the viewer understand what the character was feeling during this time.

Props used:


  • LED lights-set on strobe effect
  • Empty bottles
  • Canon 650
  • Glass of water
  • Projected background
  • Tripod
We hired some extras to help us create a party atmosphere.
The dress code had to be casual party wear to make sure we were able to create a realistic scene.


Using this backdrop really added dimension to our filming space as we wanted to create this effect of a an excitable and packed crowded. I think the background worked up to a certain point as the image was quite still therefore it seemed slightly obvious in some shots that the people behind us were just standing still. 

We had to box everyone in so we wouldn't get the rest of the classroom in the shot-keeping the atmosphere as real as possible.

We started shooting one of our movie scenes, where we felt was going to be one of the trickiest of all.  The energy of each character was key as we needed to create a scene which would create a real sense of lightheartedness and gaiety.

The were sourced from Amazon where we spent about 10 pounds for a set of two stick on set of lights.
I proceeded to edit the numerous clips, to create a realistic party atmosphere where we would be able to follow the main character,'s Eve, feeling progressing throughout the party.

 List of shots used:
-establishing-point of view-high angle -medium close up-close up-cut-in shot-extreme close up 
All these shots used were used to give different perspectives from the character, and of the character.
We were able to concentrate a decent amount of shots and add in some filters to create effects of dizziness and to show the character's physical state deteriorating gradually after her drink it being tempered with.

Adding sound effects like pumping party music and background sounds of people talking creates a better clip as the audience can visualise the scene realistically. I also took the liberty to slip the clips and add in blurry transitions in between them when the character is filmed reacting from what was put in her drink. 

The editing had to be quite sharp as we did not want the scene to be boring. We wanted to concentrate the audiences attention on the subtle hints at the characters energy 'slowing down', throughout the film. 

Tuesday, 28 November 2017

Creative thinking: Creating a blog for the film character, Eve Thorn.

Creative thinking: 
Creating a blog for the film character, Eve Thorn.



This week, my team and decided to create websites for our film and open social media pages as well. Chloe Saville took charge of social media whilst I had the idea to create more background information on the film's psychotic character Eve aka Evangeline Thorn.

I proceeded in creating a blog page from scratch, where there character is brought to life in a way where her transition from the happy and normal, careless teenager to the psychotic, angry and cold hearted corpse.


So far the blog is progressing g in a way where the first stages of her happiness are being explored through different blogs explaining how her week has been transitioning. I take charge in writing every single one of her thoughts and with the help of Lydia O'Reilly, my teammate, we are able to add a collection of images and pictures of her life in general using previous media from Lydia O'Reilly's life.






🌸At the moment I am focused on framing the joyful side of her life, as a want to be able to show a real transition between the character's life
plot her mother's death, and after.





My idea of showing the using the character's transition throughput was because I felt like the audience deserved to have part of her identity to consider. This creates a bigger emotional impact as questions such as ; "How can she turn so evil, she was such a joyful person..." "She really made me feel like I could relate to her how did she end up like this" etc.. Having an emotional connection with the character is just. crucial as it
creates a bigger sense of involvement in the audiences perspective.🌸















🌸The idea is that using this blog in a small clip of the film will create a stronger feeling of hatred towards Eve's old fiends who she feels have ruined her life. We can definitely use a scene staged this way as motive.
Lydia will create a series of videos and tutorials to give a bigger sense of liveliness and to create more interaction between the viewers and the character.

🌸The different pages will include videos and tutorials with a couple of people from Eve's life. We will be able to focus how  her influence affect her character.
The different sections will be collected in the end to create a compilation of the psychotic character's change in mental state- The accident will take  big effect on this part.
"Welcome EVElines❤️..."


Link for website HERE


Monday, 27 November 2017

Planning:The story board.

When making the storyboard, I decided to think outside of the box by going on a website called "Storyboard That" as I wanted a special level of professionalism expressed through my work. I was able to clearly illustrate the character's action through the film and focus on the emotions she was feeling.

Making a story board helped me lay out the plot of my film in a clear manner so that I can look at my thought process and know what to do next.... I divided my information by shot number, types, actions from the character and the location in which we will film. I kept it factual as it is a straight forward way of layout out ideas.




Made with Storyboard That

Sunday, 26 November 2017

How does your product represent different social groups?- Pinterest investigation

To illustrate the different social groups and topics my production will be focusing on, I created a series of Pinterest boards which each gibe a little bit of information in each topic.  The topics I have chosen to cover were the most relevant and the most interesting in our film. opening. These boards served a further information on how to understand our target maket which is primarily, young females of the occidental world.

Planning: Shot types

Powered by emaze These slides were made by Chloe and I to enlighten us on the different shots that would be required and how they should be illustrated. The inclusion of the terminology and clips were adapted into this presentation to create a professional perspective of our film in relation to the film industry. We wanted to show case our knowledge of new technologies by making this Emaze to show our gradual filming process.

Wednesday, 22 November 2017

Planning: One by one call sheets


One by one Call sheets

Call Sheet Number 1

Marada Kochi- 07505711898- kochimarada@gmail.com
Chloe Saville-07506133667- chloesaville3@gmail.com
And extras
Date: to determin
Canon 750D
Lighting: lights dimmed-  maybe use strobe lights
Props: party cups-glitter-strobe lights
Location:  Claremont Fan Court School
Wardrobe- hoodies/semi casual for all characters

This Claremont Fan Court location call sheet will be used multiple times as most of the scenes w e shoot are on school grounds.










Call sheet Number 2

Marada Kochi- 07505711898- kochimarada@gmail.com
Chloe Saville-07506133667- chloesaville3@gmail.com

Date: to determin
Location Liddy’s house KT10***
Canon 750D
Lighting: normal/slightly dimmed
Props: Elizabeth the doll
Wardrobe:  Liddy look slightly scruffy-normal teenage/casual wardrobe











Call Sheet Number 3

Marada Kochi- 07505711898- kochimarada@gmail.com
Chloe Saville-07506133667- chloesaville3@gmail.com

Date: to determin
Canon 750D
Lighting:  natural-sunilight
Props: Elizabeth the doll-use of the playground swings is quite important.
Location: West End recreation ground
Wardrobe: comfy outdoors wear














Tuesday, 21 November 2017

Lighting exercises

Planning: Lighting exercises


In preparation for the task of filming  we decided to go through a lighting excersices  to play with the different angles and levels of obscurity needed to obtain an either gruesome and distorted face look or see what kind of atmosphere we could get out of the lighting reflecting on the character's facial expressions.

Reasons why lighting is need in video production:
  • Lighting can determine the mood of the video
Notice how you get a cold feeling on the back of your neck when your watching horror movies. The way the scene is lighted will have something to do it with that. Contrast and shadows can have more of an effect on a film scene than you know. Even in TV commercials or online content.
  • Poor lighting = more time in the editing room
If your lighting on a set is not really up to snuff, it means our editor is going to end up paying for juvenile filming mistake. Unless of course you want to go back and re-shoot the scenes, but that means even more time needed to complete your project. If not that means our editor (me) will have to do their best to fix the lighting in the editing software. Which could make the editing process longer.
  • Light determines the quality of your project
If lighting isn’t done properly, a video production can go from top quality to a cheap video. Often you see bad examples of commercials either using too much artificial light or too little. Think about it, if a commercial came on TV that was low quality with so much artificial light where it looks like a home movie, would you still by that company’s product? (I’m guessing probably not-I wouldn’t).

Even basic lighting in a production will make a huge difference on a set. One technique that is known by most people in video production is three point lighting. It’s one of the most versatile lighting techniques and is pretty much the most basic one, but this one technique will make a huge difference in your production.
Three Point Lighting:
  • Key light:
This is the main light of the three and is placed to the side of the camera and is the main light that helps light the subject of the video.
  • Fill Light:
Fill light is the secondary light and is always placed on the opposite side from the key light. Helping to fill shadows casted by the key light.
  • Back Light:
Back light speaks for itself. It is the light that is placed on the back of the subject you are shooting. It helps distinguish the subject from the background of the scene and give them a three-dimensional look on camera.

Personally, I felt like this exercise really helped me explore the different possible aspects of setting a tone and atmosphere as I was able to see what reflected this gloomy feeling using different angles. 


     

Wednesday, 15 November 2017


Top Line and Big Question

Research
Before coming up with initial ideas we looked at a few thriller movies, which could inspire our own opening scene. One of which was "You get me" a Netflix original production. In this movie, the audience follows a  teenage girl who has severe mental issues and developed an obsession for a guy.  The culprit in our movie is inspired by the main character from "You get me" as we want to use the destabilised and fragmented mind of the character to develop a sinister frame of mind.

Watching Fran Ash
 I watched a video of Frank Ash, a creative consultant for the BBC Academy, explaining how to be successful making a film. I made some notes and reflected on his comments as they would be very helpful through the process of planning out and creating our own cinematic production.



Think about your audience, what do they want in terms of plot?
  • What is the story?
  • What is this story?
  • What kind of a story is it?-address the content that this story will have
  • Can I reduce my story into one sentence?
  • Whose story is it?
  • What is going to happen?
  • Give them a question that gives them a sense of anticipation and suspense
  • What’s the. Ig story question?
  • How will it turn out?-will it succeed will they get to where they want to be?
  • How will this story relate and connect to me?
  • What universal theme will connect us all together?
  • If a theme is added and has value and can connect to the audience to make it sellable.-audience will question what might I have done?
  • Finally what elements do I need to tell the story in a compelling way?



Top line

When Eve, a teenager, loses her mother, she lashes out at her friends for being unsupportive. Eve is prescribed opioids to help her cope but soon becomes addicted. Confiding in her online blog, she reveals her inner rage as she nurses disturbing vindictive tendencies and confides in her only remaining friend, her doll, Elizabeth.

The Big Question

How much longer will the opioids be of any use to Eve's mental state?

Treatment

The psychological thriller begins with a party scene which shows the main character Eve having 'the time of her life'. We see her at her peak. She is socialising, laughing and having fun. This is captured by focussing on her dancing. This introduction to th character gives the audience slight insight into the character's life.

One year later, we find the character Eve, accompanied with her beloved doll revisiting  her emotive scras of the past and slowly spiralling towards anger and hatred until she finally cracks.

WELCOME MODERATOR

MARADA KOCHI CANDIDATE NUMBER 1526 CLAREMONT FAN COURT SCHOOL 64680 I worked with Chloe Saville 1553 and Lydia O'Reill...